Human Interactions president Connie Campbell talks with Jill Feldman of Novadebt, one of the largest non-profits in the country serving those in financial distress. They discuss Novadebt’s experience partnering with Human Interactions to increase employee retention and improve their strategic planning process.
How is a Core Competence identified? Too often, discussion on this topic within an organization merely leads to a ‘laundry list” of things the employees do, and while that is an obvious starting point, it doesn’t tell the whole story. In trying to identify their company’s Core Competence, nobody involved in the discussion wants their department or skill to be left out. And the temptation exists to place too much focus on what the company does for the currently-served market. [read more]
In defining your core competencies, we focus on three essential factors that are characteristics of a robust core competency:
- It provides consumer benefits.
- It is not easy for competitors to imitate; and
- It can be leveraged widely to many products and markets.
“Consumer benefits” are not always readily apparent or easy to define, even by the consumers receiving them. A Honda customer may enjoy the brightness and modernity of the local showroom and the wide variety of automotive paint colors offered, but at the most basic level the customer benefit is a vehicle with a reliable engine that will get them where they want to go. Honda began many years ago with competence in engine design, and it used that Core Competence to grasp expanding opportunities, taking it from motorized bicycles to top-ranked automobiles. [read more]
In the field of human health and fitness, the answer to many ills, aches and pains in the body is to “strengthen your core.” According to the Mayo Clinic, “strong core muscles make it easier to do everything from swinging a golf club to getting a glass from the top shelf or bending down to tie your shoes. Weak core muscles leave you susceptible to poor posture, lower back pain and muscle injuries.” [read more]